Willy began his career working with a direct to consumer marketing company in 1997.  He would spend almost 6 years learning traditional marketing.  He built a sales organization of 550 marketing executives and producing a half million dollars in sales annually.  In 2003 he took his marketing expertise to a direct to consumer marketing company with a large online presence.  He would fall in love with building an organization online.  So an offline and online marketing marriage would occur!  As you are building a marketing team is important to have a balanced approach.  He would spend the next 11 years learning how to market effectively online using a combination of blogging, ads, and social media marketing.  He would go onto produce sales team globally that would produce millions of dollars of volume for global companies representing more than 7 different countries!